Case Study: Murex drives energy trading awareness with Aspectus Group’s targeted LinkedIn campaign

Murex boosts LinkedIn video views to 9k+ with Aspectus Group

Murex, a provider of energy trading and risk management software, faced the challenge of increasing awareness of its sophisticated platform among senior decision-makers in Europe and Africa. They needed to engage distinct audiences across the energy and financial services sectors with tailored messaging that remained credible against a volatile market backdrop. To address this, Murex partnered with vendor Aspectus Group on a targeted LinkedIn advertising campaign.

Aspectus Group developed a segmented LinkedIn campaign using video formats and audience-specific messaging informed by deep sector expertise. This approach combined precise targeting with continuous creative A/B testing to optimize performance. The campaign successfully exceeded benchmarks, generating over 9,000 video views, achieving a video view rate at the top end of its benchmark, and delivering a video completion rate 300 times higher than expected.

Murex