Case Study: Marks & Clerk boosts IP visibility with Aspectus Group

Marks & Clerk earns 4,000,000 estimated views with Aspectus Group

Marks & Clerk, a leading global intellectual property firm, faced the challenge of increasing its profile among key growth sectors like the creative industries and digital disruptors. They needed a media campaign to showcase the value of IP strategy that would cut through to a diverse audience and make the complexities of IP law accessible. They engaged Aspectus Group for PR and communications services to achieve this.

Aspectus implemented a newsjacking strategy, leveraging breaking stories about copyright, innovation, and trademarks to secure timely commentary from Marks & Clerk experts. This approach provided a steady stream of profile-building coverage. The campaign achieved significant results for the client, including an estimated 4 million views, 63 pieces of media coverage, and 10 pieces of top-tier coverage.

Marks & Clerk