Case Study: Maitland achieves increased brand awareness and acquisition success with Aspectus Group

Maitland wins £1bn acquisition and 39 coverage pieces with Aspectus Group

Aspectus Group was engaged by Maitland, a provider of private client services, to raise brand awareness of its unique multi-family office offering. The challenge was to translate Maitland's specialized expertise into compelling communications that would appeal to media and stakeholders, ultimately creating effective conditions for new business engagements with international high-net-worth families.

Aspectus implemented a multi-channel approach that executed proactive and emotive thought leadership, including campaigns tied to popular culture like the TV series Succession. The solution secured 39 pieces of coverage, reached 77 million unique monthly readers through outlets like the New York Times and Reuters, and helped generate £1bn in assets under management. This increased brand awareness was a key factor leading to Maitland's successful acquisition by Stonehage Fleming in 2022.

Maitland