Case Study: Lucanet achieves 13 press hits for Lucanet World with Aspectus Group

Lucanet drives 13 press hits with Aspectus Group

Lucanet, a Berlin-based provider of CFO software solutions, faced the challenge of generating media attention for its annual customer event, Lucanet World. It was difficult to secure journalist attendance and create external buzz for what was primarily an internal event. They engaged Aspectus Group for a PR and communications campaign to reframe the event and spark media interest.

Aspectus Group devised a strategy to conduct an on-the-ground survey of event attendees to gather timely data on industry trends. They analyzed the responses and repackaged the most newsworthy findings into a media alert that was pitched to journalists post-event. This solution successfully secured 13 pieces of coverage in key industry outlets and secured 7 interviews for Lucanet spokespeople.

Lucanet