Case Study: LSB enhances brand clarity and website performance with Aspectus Group

LSB boosts session duration 128% with Aspectus Group

The Lending Standards Board (LSB) needed to refine its positioning and update its visual identity to better resonate with its audiences. Furthermore, its website suffered from a poor user experience and a difficult content management system, which hampered its primary business goals. LSB engaged Aspectus Group for assistance with brand strategy and website redesign.

Aspectus developed clear messaging and a forward-looking visual identity for LSB. They then built a bespoke, single WordPress website that integrated a user portal, simplifying navigation and content management. This solution led to significant improvements, including a 29% increase in pages visited per session, a 128% increase in session duration, and a 14% year-on-year improvement in organic search traffic, greatly enhancing user engagement.

LSB, the Lending Standards Board