Case Study: LGT Private Banking boosts Asian sustainable finance thought leadership with Aspectus Group

LGT Private Banking secures 11 top-tier media opportunities with Aspectus Group

LGT Private Banking faced the challenge of raising its profile in Asia's developing sustainable finance sector ahead of its Climate Conference in Singapore. The challenge was compounded by the need to engage only top-tier media and to convince investors grappling with balancing profit and sustainability. To address this, the vendor Aspectus Group was engaged for PR & Comms services.

Aspectus Group crafted compelling storylines focused on the long-term impact of sustainable finance, spotlighting key executives like the Chairman. Their approach leveraged deep subject matter expertise and strong media relationships to secure earned op-ed placements and interviews. The results for LGT were significant, including 11 secured top-tier media opportunities, an audience reach of 1.8 million, and an estimated 17,000 views.

LGT Private Banking (lgt)