Case Study: Labster boosts brand awareness and lead generation with Aspectus Group

Labster earns 47 pieces of coverage in 6 months with Aspectus Group

Labster, an edtech firm, wanted to increase its brand awareness and generate leads among schools and universities in Europe. They engaged the vendor Aspectus Group for a campaign that initially focused on PR and communications before pivoting to support lead generation.

Aspectus Group implemented a program that included thought leadership on topics like gamification, a lead generation campaign with SEO-optimized content, and support for announcing a funding round. The solution delivered significant results, including 47 pieces of coverage in top-tier publications and 109 online readerships. Aspectus also provided Labster with key demand generation assets like an infographic and an email nurture campaign.

Labster