Case Study: JHC achieves acquisition readiness and thought leadership with Aspectus Group

JHC secures acquisition with Aspectus Group after 4 years of brand building

The customer, JHC, was a wealth technology company with a long history of operating in the background. Their challenge was to elevate its profile and build its brand to become a thought leader, making it an attractive target for a future acquisition. To meet this goal, JHC engaged the vendor, Aspectus Group, for a comprehensive suite of services including PR, brand strategy, and website maintenance.

Aspectus Group implemented a full-scale marketing and communications program, acting as an extension of the JHC team. Their solution included securing consistent media coverage, organizing client events, and providing strategic counsel. This multi-year effort successfully positioned JHC at the forefront of the industry, culminating in its acquisition by global financial technology company FNZ in 2019. The measurable results from Aspectus included securing an average of five pieces of coverage per month in key publications over four years and organizing four yearly client events.

JHC