Case Study: Italian Trade Agency boosts awareness for its Singapore fintech event with Aspectus Group

Italian Trade Agency secures 10 pieces of coverage with Aspectus Group

The Italian Trade Agency engaged Aspectus Group to raise awareness for its 'Global Startup Program' fintech event and demo day in Singapore. The challenge was to generate meaningful media coverage by moving beyond simply announcing the event and instead creating a compelling narrative that would attract journalists and investors.

Aspectus Group developed a storyline focused on a new 'FinTech powerhouse' collaboration between Italy and Singapore. They secured media interviews, provided a press release, and created video content. This approach resulted in 10 pieces of relevant media coverage, 3 interviews with key media, and a promotional video, successfully raising the profile of the event and the participating startups.

Italian Trade Agency