Case Study: InEight boosts North American media presence with Aspectus Group

InEight boosts North American SOV by 5% with Aspectus Group

Aspectus Group partnered with InEight, a capital project management software specialist, to increase its brand awareness and media presence in the competitive North American market. The challenge was to build new relationships with key target media, diversify into wider vertical press, and secure an uplift in coverage against competitors.

The solution implemented by Aspectus involved creating compelling narratives based on audience priorities and pain points, which were told through thought leadership articles, news releases, and high-profile podcast opportunities. As a result, Aspectus helped InEight achieve a 50% increase in coverage, a 5% uplift in North American share of voice, and secured relationships with three additional key media targets.

InEight