Case Study: IGS boosts visibility and leads in Saudi Arabia and India with Aspectus Group

IGS secures 28 pieces of coverage and 15 ICP leads with Aspectus Group

The customer, IGS, a global leader in asset integrity and thermal efficiency for energy and petrochemical operators, faced the challenge of building its brand and fueling its growth pipeline in two vastly different priority markets simultaneously: Saudi Arabia and India. Each market demanded a unique, technically credible narrative that would resonate with local trade media, LinkedIn audiences, and industry decision-makers without diluting IGS's global identity. To address this, they partnered with the vendor Aspectus Group for an integrated campaign combining PR, thought leadership, and digital marketing services.

Aspectus Group built distinct, bespoke campaign narratives for each market and executed a cohesive program that combined thought leadership articles, survey-led press releases, and expert commentary with a targeted organic and paid LinkedIn strategy. This solution successfully secured 28 pieces of trade media coverage and generated 15 ICP leads within four months, while also earning IGS two award shortlists. The campaign significantly elevated IGS's regional profile, with Aspectus's human-focused LinkedIn posts driving standout engagement, including one post that exceeded a 52% engagement rate.

IGS