Case Study: Gresham Technologies boosts CEO visibility with Aspectus Group

Gresham Technologies boosts CEO visibility in a 3-4 month campaign with Aspectus Group

The customer, Gresham Technologies, a FTSE-listed post-trade data technology vendor, faced the challenge of raising the individual profile of its CEO in the highly competitive business media. They engaged the vendor Aspectus Group to provide campaigns and content services to increase the visibility of CEO Ian Manocha by securing commentary on topical boardroom issues.

Aspectus Group devised a targeted media campaign by identifying compelling angles, such as making the UK a more attractive listing destination for tech firms and the impact of UK regulatory divergence. The solution successfully secured significant coverage in top-tier business publications, including a comment letter in the Financial Times, commentary in Financial News, and an opinion editorial in City A.M., thereby boosting the CEO's profile and positioning him as a thought leader.

Gresham Technologies