Case Study: The Global Impact Investing Network boosts impact investing coverage with Aspectus Group

Global Impact Investing Network earns 72 top-tier pieces with Aspectus Group

The Global Impact Investing Network (GIIN) faced the challenge of educating the market and persuading media that impact investing was a credible field, all while establishing its own position as a leader. They partnered with the agency Aspectus for a strategic PR and communications campaign to transform their media coverage and achieve these goals.

Aspectus implemented a sustained educational campaign targeting top-tier, trade, and niche media through op-eds, research reports, and proactive pitching. This solution successfully positioned the GIIN as a thought leader, resulting in significant media impact. Aspectus secured 72 pieces of top-tier coverage, including 19 in Forbes and 17 in the Financial Times.

Global Impact Investing Network