Case Study: Gcore builds global tech media authority with Aspectus Group

Gcore builds authority with Aspectus Group through 158 media coverage pieces in 16 months

Gcore, a provider of infrastructure and software, faced the challenge of building brand awareness in a crowded technical market. They needed to communicate their complex offerings with clarity and credibility to a global audience across sectors like AI, cybersecurity, and telecoms. They engaged the vendor Aspectus Group for a PR and communications solution.

Aspectus Group implemented a proactive communications program that included media pitching, thought leadership development, and analyst relations. This approach secured 158 pieces of high-impact coverage in 16 months, elevated 10 spokespeople as industry experts, and successfully positioned Gcore as an authoritative voice on key topics like data sovereignty and AI inference.

Gcore