Case Study: Freepik raises global brand awareness with Aspectus Group

Freepik boosts global brand awareness with Aspectus Group’s 60+ media opportunities in 12 months

Freepik, a Spanish creative technology company and one of the world's largest audio-visual asset banks, faced the challenge of increasing its global brand awareness against major competitors. Well-known in its home market, Freepik needed to build its profile internationally, particularly in the UK and US, and communicate its successes in the AI space. To address this, they partnered with the Aspectus Group for PR and communications support.

Aspectus Group developed a proactive campaign focused on thought leadership around AI in the creative industry. They secured significant media visibility by pitching creative storylines, resulting in over 60 media opportunities in 12 months. This effort generated coverage in top-tier outlets such as Reuters, the Financial Times, and TechCrunch, successfully raising Freepik's international profile.

Freepik