Case Study: Foreside improves lead quality with Aspectus Group

Foreside cuts average cost per lead by 57% with Aspectus Group

Foreside, a provider of fund compliance solutions, faced a challenge with its paid advertising strategy, which was not generating high-quality leads or delivering good value. The company engaged Aspectus Group to analyze and improve its digital marketing campaigns.

Aspectus Group's experts refined the campaign by targeting prospects with a strong purchase intent and eliminating inefficient keywords and placements. This solution led to a significant measurable impact: a 57% decrease in cost per lead, a 68% increase in search impression share, and a 22% rise in qualified leads for Foreside.

Foreside