Case Study: Flexxon boosts global cybersecurity brand awareness with Aspectus Group

Flexxon secures 55 pieces of coverage in 6 months with Aspectus Group

Flexxon, a cybersecurity company, sought to increase its brand awareness globally, particularly in the UK, US, Germany, and France. They engaged the vendor Aspectus Group to implement a global B2B tech PR and communications program focused on their X-PHY cybersecurity brand.

Aspectus Group developed a proactive cybersecurity PR plan that utilized newsjacking, thought leadership, and media interviews. This solution successfully secured 55 pieces of quality global coverage, reaching a total audience of over 58 million across the four targeted regions.

Flexxon