Case Study: Fenergo boosts Singapore influence with data-driven PR from Aspectus Group

Fenergo secures 63 pieces of coverage with Aspectus Group

Fenergo, a global leader in client lifecycle management for financial institutions, sought to increase its visibility and credibility among decision-makers in Singapore. Their brand awareness was low in the APAC region, and they faced a crowded media landscape where top-tier journalists were selective. They engaged Aspectus Group to implement a structured PR and communications program to cut through the noise.

Aspectus developed a focused program anchored in regulatory insight and Fenergo's proprietary data. Their solution included a Singapore-specific press office, targeted media pitching, and rapid-response commentary. This data-driven approach secured 63 pieces of coverage, including 21 in top-tier outlets, generating an estimated 665 million views and even leading to an invitation from the Monetary Authority of Singapore to present.

Fenergo