Case Study: Fathom achieves broader US and APAC media visibility with Aspectus Group

Fathom secures 47 media opportunities in 10 months with Aspectus Group

Fathom, a global flood risk intelligence company, sought to broaden its media presence beyond Europe into the wider US and Asia-Pacific markets. Their challenge was to evolve their technical proposition into compelling stories to engage top-tier media and position their leadership as trusted voices amidst regionally specific conversations around AI, data quality, and climate protection gaps. They engaged Aspectus Group for a PR and communications program to drive this awareness.

Aspectus Group implemented a strategic, dual-region communications program anchored on Fathom’s newsworthy moments and supplemented by always-on outreach. The solution included media launches, expert spokesperson profiling, and real-time newsjacking of flood events and policy developments. The results were significant, including 47 media engagements, the profiling of 6 executives, and exclusive coverage in top-tier outlets like Bloomberg, WSJ, and Associated Press, which cemented Fathom's authority as a definitive voice in flood and climate resilience.

Fathom