Case Study: Emburse builds brand awareness with Aspectus Group's SaaS PR

Emburse earns 70 pieces of coverage with Aspectus Group

The customer, Emburse, faced the challenge of increasing its brand awareness and building its reputation against large competitors in the expense management space. To address this, they partnered with vendor Aspectus Group for a B2B tech PR program that leveraged campaigns, content, and communications services.

Aspectus implemented a solution built around research-led campaigns that focused on current workplace issues. This approach generated significant media interest and resulted in 70 pieces of coverage, with 30% being in top-tier press. The vendor's work successfully elevated Emburse's market stance and delivered impressive coverage results.

Emburse