Case Study: Detected achieves major brand awareness with Aspectus Group

Detected earns 21 pieces of coverage with Aspectus Group

Detected, an ambitious startup providing KYB (Know Your Business) software, needed to raise its media profile following a successful funding round. Their challenge was to generate maximum awareness of this milestone and introduce their game-changing product to key target audiences. They engaged Aspectus Group for strategic PR and communications support.

Aspectus Group immersed themselves in Detected's proposition to craft a punchy press release and tailored media pitches. This approach secured 21 pieces of coverage across targeted press sectors, reaching an audience of 2.49 million and including a profile piece that described Detected as a "rising star of fintech." The campaign successfully raised brand awareness, educated key media, and generated inbound leads for both Detected and its investor, creating the exact impactful outcome the client sought.

Detected