Case Study: CRU Group builds global commodity authority with Aspectus Group's PR and media relations

CRU Group secures 6,200 media placements in 12 months with Aspectus Group

CRU Group, a world-leading commodity market intelligence provider, faced the challenge of raising its media profile to match its analytical authority. Their existing PR efforts were not strategically aligned to support their extensive global events calendar or to position their analysts as go-to experts in top-tier media. They engaged Aspectus Group for a comprehensive PR and communications program to address this.

Aspectus Group implemented a multi-pronged strategy centered on CRU's events, supported by an always-on press office and a media training program to build a deeper bench of spokespeople. This solution secured over 6,200 pieces of media coverage in 12 months and significantly increased journalist attendance at key events. The vendor's work successfully extended CRU's reach beyond trade press into major global publications like Bloomberg, Reuters, and the Financial Times.

CRU Group