Case Study: COWI builds UK media profile for sustainable infrastructure with Aspectus Group

COWI earns 32 pieces of UK media coverage with Aspectus Group

COWI, an international engineering consultancy, needed to raise its profile and establish its brand in the UK market. The challenge for Aspectus Group was to introduce the Denmark-founded firm to UK media by developing a sharper narrative around its expertise in infrastructure and sustainability.

Aspectus Group developed a media strategy that created a compelling brand narrative focused on collaboration and sustainable engineering. This approach secured significant coverage in key trade titles, achieving over 32 pieces of coverage with a total of 7 million opportunities to see and an average domain authority of 50, successfully establishing COWI's presence in the UK.

COWI