Case Study: Clearwater Analytics boosts European media profile with Aspectus Group

Clearwater Analytics secures 30 pieces of coverage with Aspectus Group

The customer, Clearwater Analytics, a financial software provider, faced the challenge of raising its brand profile in Europe by converting data from its investor surveys into compelling narratives for the press. They engaged the vendor, Aspectus Group, to leverage its campaigns and content service to address this.

Aspectus Group analyzed the survey data and crafted a strategic media campaign that linked findings to the contemporary news agenda. This solution secured 30 pieces of coverage in key publications, significantly enhancing Clearwater's European visibility, with 43% of the coverage specifically engaging its target buy-side audience in the institutional asset management press.

Clearwater Analytics