Case Study: BT Health strengthens NHS cyber resilience engagement with Aspectus Group

BT Health generates leads from 47 healthcare organizations with Aspectus Group

The customer, BT Health, faced the challenge of needing to build trust and engagement with NHS stakeholders by establishing a credible, evidence-based narrative on cyber risk and resilience in healthcare. They commissioned Aspectus Group to develop a research-led eBook that would support their senior stakeholder engagement and pipeline growth.

Aspectus Group planned and delivered the eBook by combining independent survey data with expert commentary, translating complex cyber security issues into clear, human-centered language. The campaign generated significant visibility, including 20 media coverages and 49,000 LinkedIn impressions, and produced tangible business outcomes by generating leads from decision-makers across 47 healthcare organizations.

BT Health