Case Study: BKN301 achieves major media coverage for its €21.5M Series B funding with Aspectus Group

BKN301 boosts visibility with Aspectus Group after €21.5m Series B and 136 media placements

The Aspectus Group was engaged by BKN301 Group, a global Banking-as-a-Service fintech, to launch a high-impact PR campaign around its €21.5 million Series B funding round. The challenge was to build credibility for the company's UK market entry and secure resonant, top-tier media coverage across diverse regions including continental Europe and the Middle East, navigating both English and Arabic-language press landscapes.

Aspectus Group implemented a multi-market approach, creating tailored and culturally nuanced press releases for each target region, including Arabic translations for the Middle East. This localized strategy secured 136 pieces of coverage, including 86 in top-tier and trade media globally and 35 in MENA press, effectively establishing BKN301's credibility in key competitive fintech markets and showcasing its significant growth milestone.

BKN301 Group