Case Study: Baton Systems achieves 115% more leads with Aspectus Group SEO and UX improvements

Baton Systems boosts leads by 115% with Aspectus Group

The vendor Aspectus Group was engaged by Baton Systems, a player in financial market infrastructure, to elevate their website's effectiveness as a lead generation tool. Baton sought to capitalize on existing brand awareness by transforming their SEO performance and user experience to drive growth.

Aspectus Group implemented a comprehensive SEO strategy involving detailed keyword research, technical and site speed optimizations, and UX improvements. This solution led to a 115% increase in form submissions, a 36% rise in organic search events, and a 16% growth in organic sessions, significantly boosting Baton Systems' qualified lead generation.

Baton Systems