Case Study: Backbase boosts thought leadership and visibility with Aspectus Group

Backbase secures 1.2m YouTube views with Aspectus Group

Backbase, a digital banking platform, faced the challenge of establishing itself as a thought leader amidst the overwhelming volume of commentary during the COVID-19 pandemic. They engaged Aspectus Group to develop a media campaign that would position them at the center of conversations about the trends, challenges, and opportunities banks were facing.

Aspectus Group developed a unique angle focused on the link between pandemic restrictions and the rising demand for digital banking services. They leveraged their media relationships to secure a video interview for Backbase's CEO with The Banker, a Financial Times publication. This solution resulted in 1.2 million views of the interview on YouTube and secured coverage in The Economist, gaining visibility among a potential reach of 45 million readers.

Backbase