Case Study: AND Digital achieves 245% of its coverage target with Aspectus Group PR & Comms

AND Digital exceeded coverage targets by 245% with Aspectus Group

AND Digital, a UK-based technology firm, sought to raise its profile and drive engagement with its target audiences through a proactive communications program. The company engaged Aspectus Group to implement a strategic PR campaign to act as a catalyst for this growth.

Aspectus Group executed an always-on press office that developed new messaging, created multiple storylines, and placed thought leadership articles. This approach successfully built the profile of over eight spokespeople. The results dramatically exceeded expectations, achieving 98 pieces of high-quality coverage, which surpassed the annual target by 245%. This included national, trade, and 35 regional media hits, while also generating positive conversations that reached 23,000 social media shares.

AND Digital