Case Study: Airswift boosts media coverage for GETI with Aspectus Group

Airswift secures 40 media hits in launch week with Aspectus Group

Aspectus Group partnered with Airswift to increase the quality of media coverage for its annual hero content, the Global Energy Talent Index (GETI) report. The challenge was to elevate the report's media placements beyond standard industry coverage and secure top-tier publications.

Aspectus developed the 2022 report around the theme of the energy transition to create a more engaging story. The solution involved promoting the report worldwide, which secured 40 media hits in the launch week, including in top-tier outlets like Bloomberg and the Financial Times. The campaign achieved an average domain authority of 59 for its coverage and drove 2,981 report downloads. Aspectus also noted the report became an effective sales tool for Airswift, helping to open discussions in new sectors.

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