Case Study: Aggreko boosts energy transition brand awareness with Aspectus Group

Aggreko boosts Middle East energy transition coverage 43% with Aspectus Group

Aggreko, a provider of energy transition services, sought to increase brand awareness for its flare gas to power solution and broader services, particularly targeting audiences in the Middle East and Europe. The company engaged Aspectus Group to develop a communications campaign to address this challenge and showcase its offerings on a global scale.

Aspectus Group executed an insights-driven strategy that included creating targeted content, launching a media relations campaign, and developing award submissions. The results were significant, with 43% of the secured media coverage appearing in Aggreko's target region and reaching over 11.7 million unique monthly users. Aspectus Group's work also led to the client being shortlisted for multiple prestigious industry awards.

Aggreko