Case Study: Absa Corporate & Investment Bank builds its profile in Asia with Aspectus Group

Absa Corporate & Investment Bank secures 33 media pieces across APAC with Aspectus Group

Absa Corporate & Investment Bank, one of Africa's largest financial services groups, tasked Aspectus Group with raising its profile and building media relations in Asia ahead of the launch of its new Beijing office. The challenge was to increase brand awareness in this new region and secure coverage in key international and local media outlets.

Aspectus Group implemented a PR and communications campaign that included developing regional media plans, drafting thought leadership articles, securing interviews, and organizing a media tour. The results included 33 total pieces of multimedia coverage in outlets like the Financial Times, 13 interviews including CNBC, and 21 pieces of coverage in local Chinese publications, successfully building Absa's profile ahead of its office opening.

Absa Corporate & Investment Bank