Case Study: M&S boosts customer engagement with Aspect Communications' Sparks LIVE broadcast events

M&S drives 100,000+ on-demand views with Aspect Communications

The customer, M&S, a major British retailer, faced the challenge of engaging its loyal Sparks loyalty cardholders after the global pandemic forced its stores to close. To address this, they partnered with vendor Aspect Communications to develop a new way to showcase products ahead of key trading periods.

Aspect Communications developed and produced a series of magazine-style TV shows called Sparks LIVE. The solution included building a studio, content development, and full production services, resulting in a high-quality broadcast. The event was a major success, achieving over 60,000 live views, 40,000 live chat entries, and more than 100,000 views on demand, with extremely positive customer feedback.

M&S