Case Study: Mamba cuts review management time with Asodesk

Mamba cuts review management time 4x with Asodesk

Mamba, a major online dating app with 60 million users, faced the challenge of efficiently managing a high volume of app store reviews—approximately 300 per week—to maintain and improve its ratings. The company turned to Asodesk and its Enterprise plan, specifically utilizing the platform's review management tools to streamline this critical process.

By implementing Asodesk, Mamba used features like the Review & Replies Board with filters, templates, and keyword search to promptly respond to negative and featured reviews, inform users of bug fixes, and analyze updated reviews. This solution allowed the team to spend four times less time on review management. The results were a significant rating increase, achieving a 4.5 on the App Store and a 4.3 on Google Play.

Mamba