Case Study: ABBYY boosts organic installs with Asodesk

ABBYY increases organic installs 15x in Japan with Asodesk

ABBYY, a company that develops intelligent document processing solutions, faced the challenge of improving its app store optimization (ASO) to increase organic installs for its three mobile apps across global markets. The company partnered with the vendor Asodesk and utilized its suite of ASO tools to enhance its keyword rankings in priority locales.

Using Asodesk's tools for keyword research, competitor analysis, and metadata optimization, ABBYY was able to refine its semantic core and update its app listings effectively. The solution delivered significant results for Asodesk's customer, including a 15x increase in installs from App Store Search in Japan for one app, a gain of 37,000 installs in Germany for another, and a 320% increase in annual installs in the UK for a third app over a six-year period.

ABBYY