Case Study: Mitsubishi Electric achieves stronger HVAC engagement with ASO Advertising

Mitsubishi Electric uses ASO Advertising to generate massive leads and direct sales

The customer, Mitsubishi Electric, faced the challenge of making its HVAC solutions relevant to shoppers while also inspiring contractors to recommend its units. To address this, they worked with the vendor ASO Advertising on a creative and media campaign.

ASO Advertising developed a full-funnel campaign featuring a new spokesperson named Alex. This solution successfully engaged both consumers and contractors, generating massive leads and direct sales. The campaign's success was further extended when contractors across the country asked to use Alex in their own messaging, leading the vendor to create a plug-and-play asset library to support these efforts.

Mitsubishi Electric