Case Study: Atlantic Station boosts excitement and foot traffic with ASO Advertising

Atlantic Station eclipses 1M views with ASO Advertising

Atlantic Station, a mixed-use retail and entertainment area in Atlanta, faced declining traffic as its initial novelty wore off. The challenge was to attract a skeptical audience and showcase the new experiences available. They partnered with ASO Advertising to address this with a fresh digital and social media approach.

ASO Advertising implemented a strategy using both paid and organic social media, including content creation and media buys on platforms like Google, Meta, and Amazon. They captured live events and built stories featuring retail partners to drive engagement. Through sophisticated mobile tracking, ASO Advertising was able to measure foot traffic, optimize campaigns, and demonstrate the marketing investment's success. Their work generated significant excitement, with a single post achieving over 1 million views.

Atlantic Station