Case Study: ACEVO achieves structured website content management with Askem

ACEVO Bringing Structure and Strategy to Website Content

ACEVO, a membership organization for charity leaders, faced challenges with uncontrolled website content growth, including outdated pages and broken links that were damaging the user experience. This reactive approach to maintenance meant their team lacked a clear overview of their content landscape. They turned to Askem to regain control and gain insights into user behavior.

By implementing Askem’s tools, ACEVO established a structured content lifecycle process, systematically questioning the purpose and lifespan of every page. The dashboard and heatmaps provided concrete data on user behavior, replacing assumptions with real insights. This allowed them to proactively fix broken links and build a content strategy driven by user feedback. As a result, Askem helped transform their website management from reactive maintenance into a strategic, insight-driven operation.

ACEVO

Heloisa Righetto

Comms and Content Lead