Case Study: DNA improves digital support experiences with Askem

DNA Improving Customer Experiences with Askem's Feedback Analytics

DNA, one of Finland's leading telecommunications companies, faced the challenge of needing detailed, real-time insight into their users' digital experience. They wanted to know if customers could successfully find the information they needed on their support pages and required a way to identify specific areas for improvement.

To address this, DNA implemented Askem's feedback analytics tool. The solution provided a stream of open user feedback, enabling the team to see exactly what was working and what needed attention. As a result, DNA integrated Askem into their daily workflow to constantly iterate on their digital support pages, using the direct feedback for long-term development and to actively drive user satisfaction.

DNA

Marjo-Riitta Mistonen

Lead Development