Case Study: HSY enhances digital services with Askem

HSY - Enhancing Digital Experiences with Askem

Helsinki Region Environmental Services Authority (HSY) needed to better understand its users' experience to improve its digital platforms but lacked a suitable tool to directly gather and analyze feedback. Askem provided the solution with its feedback tool, enabling HSY to collect valuable insights from its customers.

Using Askem, HSY gathered detailed feedback on website and e-service feature usage, identifying both positive aspects and user pain points. The tool's AI aggregation and summarization of open feedback allowed the team to quickly gain a clear picture of user needs and prioritize data-driven improvements. According to HSY, Askem was instrumental in helping them continuously identify and solve problems early, preventing user experience stagnation and the recurrence of issues.

HSY

Arttu Huittinen

Development Manager