Case Study: Tesco achieves faster, higher-quality multi-market research across Europe with Askable

Tesco cuts research cycles from 8 weeks to 2 weeks with Askable

Tesco, a major retailer, faced significant challenges scaling its multi-market research across Central Europe for its app consolidation project. Managing multiple agencies across the Czech Republic, Slovakia, and Hungary resulted in inconsistent quality, poor visibility, and lengthy coordination times. To overcome this, Tesco partnered with the vendor Askable to utilize its participant recruitment and research platform.

The solution from Askable provided a single platform with native-language support and a dedicated recruitment team, achieving a 97.8% participant attendance rate. This streamlined approach reduced research completion times from 8 weeks to just 2 weeks, a 75% reduction. The high-quality insights directly shaped Tesco's app strategy, leading to a 4x increase in research velocity and high stakeholder satisfaction, paving the way for enterprise-wide expansion of the Askable platform.

Tesco