Case Study: Tes speeds up product decisions with Askable

Tes speeds time to insight by 100% with Askable

Tes, a global education technology company, faced the challenge of its product teams moving faster than its user research could keep up. It was difficult to reach their time-poor customers, busy teachers and school staff, to get timely feedback. This often resulted in product decisions being made without evidence or research arriving too late to be useful.

Using Askable's participant recruitment and Insight Streams, Tes built a continuous stream of user evidence. This allowed them to conduct over 100 studies in six months, speeding up their time to insight by at least 100%. Askable enabled Tes to make faster, more confident product decisions backed by real user evidence, fundamentally changing their product culture.

TES