Case Study: Pizza Hut Digital & Technology scales customer insight across 12 markets with Askable

Pizza Hut Digital & Technology scales research across 12 markets with Askable

Pizza Hut Digital & Technology, which supports customer and staff-facing products across 12 diverse markets, faced a challenge in scaling locally relevant research. Their team needed a partner to help with participant recruitment and screening in varied locations like Japan and Peru to ensure research accurately reflected each market's specific language, customer expectations, and priorities.

Using the Askable platform, the team gained access to detailed participant profiles for better screening and observer links for stakeholders. This integration brought direct customer evidence into business conversations, leading to impactful changes like a website rating increase in Japan and a redesign of product recommendations. Askable provided the flexible support and market coverage needed to scale research effectively across the growing business.

Pizza Hut Digital & Technology