Case Study: Kendra Scott scales customer research 30x with Askable

Kendra Scott scales customer research 30x with Askable

Kendra Scott, a leading American fashion and jewelry retailer, faced the challenge of integrating qualitative customer insights into its fast-moving design process. Their lean digital team relied on A/B testing and external agencies for major projects, but this was too slow and expensive for the many smaller decisions made throughout the year. They needed a faster way to get targeted feedback from their specific customer segments to confidently guide design choices.

By implementing Askable's AI-moderated studies, the team gained access to a platform that could quickly recruit from their own customer base and synthesize results. This solution enabled a 30x increase in research frequency, from two large annual projects to about five studies per month. Using Askable, the team confidently narrowed design options for features like Buy Now, Pay Later and made customer-informed improvements to site elements, leading to better product fit and more personalized experiences.

Kendra Scott