Case Study: Kantar recruits high-quality participants at speed with Askable

Kantar recruits 1,000 participants in 3 months with Askable

Kantar, a leading global brand intelligence company, faced the challenge of recruiting high-quality, niche participants at speed for its advanced qualitative research methods. They needed a recruitment partner that could meet strict audience criteria quickly across multiple markets without adding operational complexity for their team. They turned to Askable for its participant recruitment services.

Askable implemented a solution that was both agile and collaborative, working closely with Kantar to understand research objectives. The results were significant, with Askable recruiting over 1,000 qualified participants across five markets in the first three months. This partnership allowed Kantar to confidently take on projects with tighter timelines and more niche requirements, ultimately enabling them to offer a better and faster service to their clients.

Kantar