Case Study: Allica Bank scales strategic research with Askable

Allica Bank gets 120+ customer conversations a year with Askable

Allica Bank, a UK-based fintech, needed strategic customer research to fuel its rapid growth but lacked the internal research team to do it. Building this capability in-house would have been costly and slow. They partnered with Askable to access an on-demand research service that could provide continuous insights without the need to hire.

Askable provided a complete research capability, combining its Insight Streams service for ongoing discovery with Project Delivery for rapid validation. This solution delivered over 120 customer conversations annually with a 48-hour turnaround for urgent projects, achieving approximately 80% cost savings versus hiring a full-time researcher. The strategic insights gained now directly feed into Allica's annual planning and weekly product decisions.

Allica Bank