Case Study: Veloretti achieves +64% AOV and +15% conversion with Ask Phill’s headless Shopify rebuild

Veloretti boosts AOV 64% and conversion 15% with Ask Phill

Veloretti, an Amsterdam-based bike brand, needed a more customizable and scalable e-commerce experience to support the launch of its new Lite line of bikes. They partnered with Ask Phill to move beyond patching their existing setup and instead rebuild their Shopify storefront for long-term growth.

Ask Phill rearchitected Veloretti's headless Shopify tech stack, introducing React and Next.js on the frontend and restructuring Contentful for modular content management. The solution included a fully custom, multi-step product configurator and a visual navigation menu. This rebuild resulted in a 64% increase in average order value and a 15% rise in conversion rate for Veloretti.

Veloretti