Case Study: Vanilia boosts performance, flexibility, and design with Ask Phill’s Shopify 2.0 store

Vanilia upgrades to Shopify 2.0 with Ask Phill, adding 2 custom features

Vanilia, a Dutch womenswear brand, faced challenges with an underperforming and obsolete online store that was lagging behind competitors and costing them revenue. They partnered with the vendor Ask Phill to migrate to Shopify 2.0 and build a new custom theme that could match their premium in-store experience and provide a scalable, technically elite platform.

Ask Phill built a new custom theme from scratch, which included two key features: a ‘shop the look’ tool to boost engagement and a custom-built wishlist to encourage returns. This solution improved site performance, increased add-to-cart and conversion rates, and provided a scalable platform primed for international markets, giving Vanilia full control to update their store without external developers.

Vanilia