Case Study: Tony’s Chocolonely achieves faster, scalable ecommerce with Ask Phill’s Shopify Plus solution

Tony’s Chocolonely boosts site speed 2.5x with Ask Phill

Tony’s Chocolonely, a mission-driven chocolate brand, needed to migrate from a limiting custom-built ecommerce platform to one that could support its global growth and complex multi-segment sales channels. High costs, performance issues, and integration complexities were blocking innovation. The company enlisted vendor Ask Phill to lead a strategic migration to Shopify Plus, targeting scalability and a unified experience for B2C, B2B, and wholesale customers.

Ask Phill built a powerhouse Shopify Plus solution, integrating key systems like Wolfpack OMS for order management and a custom wrapper creator for personalization. The results were significant, including a 2.5x increase in site speed and the ability to operate in 6 transactional markets with multi-currency support. Ask Phill successfully unified all customer segments onto a single, scalable platform, providing the foundation for Tony’s Chocolonely's continued global expansion.

Tony’s Chocolonely