Case Study: The Good Roll achieves a 114% UX boost with Ask Phill and Shopify Plus

The Good Roll boosts UX 114% with Ask Phill

The Good Roll, a mission-driven toilet paper brand, faced challenges scaling their ecommerce operations across Europe. Their previous platform was not agile enough to manage subscriptions, track customer data, or support targeted marketing. They partnered with vendor Ask Phill to implement a Shopify Plus solution to overcome these growth limitations.

Ask Phill built a tailored Shopify Plus platform featuring Firmhouse for subscription management and integrated tools like Klaviyo and Gorgias. The solution included a bold, playful design true to the brand. This resulted in a 114% boost in user experience, with a 183% improvement in page responsiveness and a 60.3% improvement in loading speed, setting The Good Roll up for seamless European expansion.

The Good Roll